Observe first.
We start with people, not features. Weeks of listening before a single screen.
An Indian research and product lab
Rachna Labs studies everyday problems in India, from food and learning to safety and money, and turns what we learn into calm, careful technology.
Why we exist
We started Rachna Labs because everyday technology in India could be kinder, clearer and more honest. So we work differently: research first, people first, and every claim backed by evidence.
Most technology is designed for other countries and translated for India. Cups instead of katoris, English-only search, prices in dollars.
Many apps are measured by how long they keep you, not by whether your day got better.
People are asked for more than an app needs, with little say in what happens next.
Method
We start with people, not features. Weeks of listening before a single screen.
Many quick experiments. Most are discarded, and only the best ideas get built.
Nothing ships without evidence: sourced data, real tests and honest results.
Research areas
Five areas of everyday life, studied together, so what we learn in one makes the others better.
Technology that understands Hindi, Tamil, Bengali and code-mixed speech, the way India actually talks.
Open, sourced data on Indian food, so nutrition fits a thali and is measured in katoris and rotis.
Lessons that adapt to a student’s language and pace, built for classrooms and homes across India.
Calm tools that help people look after themselves and the people they love, privately.
Clear, honest ways to see and plan money in rupees, for households and small businesses.
Principles
Every number and claim has a named source. If we cannot back it up, it does not ship.
We collect only what is needed, never sell data, and keep analytics off until people agree.
Indian languages, measures and money from day one, not added later as a translation.
We share data and learnings, like Plate’s food catalog API, so others can build on them.
Our work
When an idea proves itself, we build it into a product people can use every day. Each one shares our design system, our principles and our standard of care.
Careers
We are a small team and do not list open roles yet. If you care about craft and the people you build for, we would love to hear from you.
Write to usWe are an Indian research and product lab. We study everyday problems in food, learning, safety and money, and when an idea proves itself we build it into a product: Plate for food, Grokul for learning, Beside for safety, Balance for money and Paparazi for small businesses.
None yet. Plate and Balance are being built, and Grokul, Beside and Paparazi are coming soon. Our work, above, shows where each one stands.
We start with people, not features. We listen first, try many small prototypes, and only build what holds up to evidence. Every number or claim in our products comes from a named source.
We collect as little as we can, never sell your data and keep analytics off until you agree. Our practices are aligned with India’s Digital Personal Data Protection Act, 2023.
We plan for every app to have a free version. Some may offer optional paid upgrades, always priced clearly in rupees.
Yes. We work with businesses, universities and NGOs on research and partnerships, and Plate offers a food data API that other apps can use. Tell us about your idea through the form below.
We do not list open roles yet, but we are always happy to meet designers, engineers and researchers who care about craft. See Careers above, or write to us with your work.
Contact
Tell us what you are working on. We read every message and reply within a day.
hello@rachnalabs.com